The Science of Influence: Why People Buy Into You Before Your Idea – Top Entrepreneurs Podcast

Mark Kapczynski, Managing Director of Kontrol Media and author of the new book, Everyone Sells: How to Influence Anyone, Anywhere, Anytime joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Author Channel.

Listen to interview with host Eric Dye & guest Mark Kapczynski discuss the following:

Tell us about the new book you wrote, “Everyone Sells: How to Influence Anyone, Anywhere, Anytime” – why did you feel the need to write it?
You argue that everyone is “selling” all the time, not just salespeople. What do you mean by that?
You talk about “mission-driven pitches.” Why do people buy into belief and purpose more than products themselves?
What separates authentic influence from manipulation?
If listeners could take away one lesson from Everyone Sells, what would you want it to be?

Mark Kapczynski is the Managing Director of Kontrol Media, where he helps companies grow by blending creativity with data-driven strategies. He has just published a new book entited, Everyone Sells: How to Influence Anyone, Anywhere, Anytime.

With experience across industries like eCommerce, fintech, SaaS, and renewable energy, Mark has a unique perspective on driving success in fast-paced markets. He has led marketing teams at companies such as Experian, Envestnet:Yodlee, and Microsoft, achieving impressive results including scaling subscription revenue to over $1.2 billion and driving triple-digit eCommerce growth. An innovator and entrepreneur, Mark has founded VC-backed startups, holds over 40 patents, and authored four books.

A UCLA graduate, he is a passionate speaker and advisor, dedicated to helping businesses embrace creativity, data, and customer-centric strategies. He has led marketing teams at companies such as Experian, Envestnet:Yodlee, and Microsoft, achieving impressive results including scaling subscription revenue to over $1.2 billion and driving triple-digit eCommerce growth. An innovator and entrepreneur, Mark has founded VC-backed startups, holds over 40 patents, and authored four books. A UCLA graduate, he is a passionate speaker and advisor, dedicated to helping businesses embrace creativity, data, and customer-centric strategies.

Website: kontrolmedia.com/everyonesellsbook
Linkedin: linkedin.com/company/kontrol-media

Podcast: Play in new window | Download (Duration: 12:51 — 11.8MB) | Embed

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Unseen Leadership: Interrupt the Instincts That Block Your Success – Top Entrepreneurs Podcast

Amy Clark, Chief Human Resources Officer, executive advisor, coach, and author of the bestseller Unseen Leadership: Interrupt the Instincts That Block Your Success joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Author Channel.

Listen to interview with host Eric Dye & guest Amy Clark discuss the following:

What do you mean by “unseen leadership,” and why is it critical today?
Which unseen forces most frequently shape leaders’ decisions?
Why do traditional leadership programs often fail to address these forces?
What new leadership competencies are required in an era of uncertainty and change?
What question should every leader ask themselves right now?
How has examining unseen leadership dynamics changed the way you lead?

Amy J. Clark is an executive advisor, coach, and author of the bestseller Unseen Leadership: Interrupt the Instincts That Block Your Success. As a Chief Human Resources Officer, Amy has spent over two decades working with CEOs and executive teams through growth, disruption, and high-stakes transitions.

Known for her ability to see what others miss and spot patterns, Amy now helps leaders strengthen decision quality, expand leadership capacity, and lead beyond the limits of instinct. Her CARE™ Leadership Activator – Curiosity, Adaptability, Resilience, and Empathy – is used to reduce friction, improve alignment, and drive performance in complex environments.

She is the founder of Growth Minded Leadership Group, LLC and works with organizations to build leaders for the business they are becoming, not the one they’ve been.

Websites: growthmindedleadership.com | unseenleadership.com

Podcast: Play in new window | Download (Duration: 13:23 — 12.2MB) | Embed