Good Business Videos Bring More Good Business – Top Entrepreneurs Podcast

You’ve heard a lot of different statistics and general information on video content having more and more utility in business operations. It’s true. 91% of businesses (take a careful look at the number) use video as a marketing tool in 2026, and 93% say video is an important part of their strategy, according to Wyzowl’s 2026 video marketing research. That tells us that video is an option that most businesses turn to. High time to note, that I’m not only talking about marketing videos, i.e., ads and promos. Video offers so many other options that not everyone thinks about. Tutorials, internal communications videos, memos, guides for employees (and clientele) and other content. You want specifics, I expect, so let’s get to it.

a man wearing headphones sitting in front of a computer monitor — Source: Unsplash

Options To Consider For Internal-Use Videos

As I mentioned, video capabilities are much wider than marketing alone, although, admittedly, marketing takes a wide chunk of video content. However, there are options to consider for internal use as well. For example, free online video editors. The HR team can use them for memos, the marketing team can use them for internal communications and tutorials, and the tech team can use them to record useful how-to videos for the whole staff.

The instruction here is quite simple. While ads require a budget, a creative director, a guy who will shout CUT and give everyone instructions on what to do and what to wear, internal videos require the Clideo free browser extension, and your disregard for social anxiety.

Practical tip time.

Get on that camera, tell colleagues what you know, and what you think they should know too, do screen recordings, and load all that into Clideo.
Then use one of the many options for production, play with hues, use the AI assistant, add subtitles, and, most important for internal use, fire up the mp4 compressor to spare you server and save cloud space.
These videos should be touched up to maximize voice quality as well.
Remove background noise, leave in a couple of pauses for natural effect, but make them short for readability.
Have a script ready beforehand to minimize awkwardness and video length.
Keep the videos available for every new hire, every member of the staff, regardless of their position.

Internal communication makes us suffer

Let’s talk about the WHYs of this equation. Axios HQ’s internal communications research found a huge gap between leadership perception and employee reality, i.e., these people live in different realities with very different goals. 80% of leaders think their internal communications are clear and engaging, but only 50% of employees agree. Also, 80% of leaders think their internal communications are helpful and relevant, but only 53% of employees agree.

Not to point fingers, but communication, especially in a large company, is the first thing that swirls down the drain and causes problems for everyone involved. Some additional statistics to support this claim. The same Axios HQ research found that 43% of C-suite leaders, presidents, or owners spend too much time clarifying or reinforcing communications with staff, while 48% have gotten more involved in projects than they should have because of ineffective communication. Aside from being unbelievably annoying, these endless let’s-circle-back meetings are not built to promote healthy human psyche, and knock the will to work out of everyone, cutting productivity in half.

Microsoft’s 2025 Work Trend Index adds another drop of poison to this corporate bucket. 53% of leaders say productivity must increase, but 80% of the global workforce says they lack enough time or energy to do their work. Microsoft also reports that employees are interrupted every two minutes during the 9-to-5 by meetings, emails, or pings, adding up to 275 interruptions a day when activity outside core hours is included. Next time you get the urge to smash the computer after (or during) that ‘quick call’ know that you’re not alone.

Video is becoming a business workflow

As mentioned, video content for internal communication is a step towards solving the problem. Content Marketing Institute found that 61% of B2B marketers expected their organizations to increase investment in video in 2025. Attention! That’s higher than thought leadership content, paid advertising, webinars, digital events, or audio content. That makes video the top planned investment category in their B2B content benchmark data in 2026.

The same CMI report also found that 45% of B2B marketers lack a scalable model for content creation. That’s where free browser extensions come in handy, the mentioned Clideo, for one. Vidyard’s business video benchmark is another statistics goldmine for us here. Their report analyzed nearly 1 million videos created by Vidyard users to understand business video and video selling trends. They also describe “agentic video experiences” as videos triggered through marketing automation, CRM, or sales enablement tools, meaning video is being embedded directly into revenue operations, not treated as a one-off creative project.

Now it’s time to discuss video for what it is. The Holy Grail of 2026 marketing.

Statistics Soothe Our Souls

If you read this far, you must really like marketing. Or statistics, to be frank, because one cannot exist without the other. So, I’ll grant your wishes and throw some heavy stats your way.

The top three ROI-driving content formats are all video-based these days. Short-form video, long-form video, and live-streaming video. Think TikTok, Instagram, and wherever kids hang out these days. HubSpot’s 2026 marketing statistics list short-form video at 49%, long-form video at 29%, and live-streaming video at 25% as the highest ROI-driving formats reported by marketers. That’s serious enough to never take lightly. This is a gold mine for everyone hoping to make it in the dog-eat-dog marketing world.

This high supply is driven by the high demand from customers. People are used to the quick and low-effort format of video because it’s easy to digest, and can be combined with other types of activity (let’s not name specifics). Again, stats agree. 65% of organizations say they have experienced a surge in video content creation over the past two years, according to Vimeo’s 2025 State of Video at Work report.

As you can see, video is good for business, and bad video is bad for business. It’s that simple.

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Bree Lambert

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New EU requirements under AI Act threaten to add complexity to importing AI hardware – Top Entrepreneurs Podcast

The European Union AI Act will increase compliance requirements for businesses deploying AI systems in the EU, with wider implications expected for the global trade of physical AI infrastructure.

Specialist Importers and Exporters of Record, Mouse & Bear, say the increased emphasis on documentation and transparency is likely to influence how AI hardware is moved internationally.

The AI Act, set out by the EU, first came into force in August 2024 and introduced a risk-based framework for AI systems, ranging from minimal to unacceptable.

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As of August 2026, ‘high-risk’ AI systems will need detailed technical documents to ensure it meets strict data and operational standards to be used in the EU.

“As AI systems become more regulated, it’s likely to influence how the physical hardware behind them is documented, tracked and moved too. This can add an extra layer of complication to the customs and import process into EU markets” says Gemma Stunt, Sales Manager at Mouse & Bear.

When importing AI infrastructure into EU countries, businesses will now need clearer descriptions of this hardware, what it supports and whether it is intended for use in high-risk AI systems.

Alongside this, companies will need to ensure their AI systems are fully compliant, registered and documented before the hardware needed to power them can pass into the market.

“Documentation has always been a key part of technology imports, but this now extends to the systems that technology powers. Without all documentation in place, hardware shipments could face delays, fines or even rejection at the border. That’s why businesses must consider compliance much earlier and ensure all documentation is correct before shipment” adds Gemma.

Mouse & Bear are a specialist Importer or Record (IOR) and Exporter of Record (EOR) for technology, helping ship medical devices, cloud computing technology, AI hardware, telecoms equipment and more to over 160 countries.

With over 10 years’ experience working in the global technology market, Mouse & Bear provide bespoke customs support and maintain complete control over documentation to help shipments pass through customs without a hitch.

“As legislation around AI systems increases, we expect to see more detailed checks on the hardware behind them. We will work closely with our clients to ensure all required documentation is in place so AI technology shipments pass through customs quickly, safely and legally” concludes Gemma.

For more information about Mouse & Bear, visit: https://www.mouseandbear.com/.