Data, Science and the new AI of Marketing – Top Entrepreneurs Podcast

Maria Dykstra an AI Visibility Architect who diagnoses why B2B companies are invisible to AI systems joins Enterprise Radio. She is the creator of the Algorithmic Authority Stack™. She audits how generative platforms classify, retrieve, and cite companies.

This episode of Enterprise Radio is in association with the Artificial Intelligence Channel.

Listen to interview with host Eric Dye & guest Maria Dykstra discuss the following:

There has been a tremendous amount of hand wringing – and evangelizing – around the impact of AI on marketing. Can you explain the largest change that marketers – and enterprises should understand in this new era?
Your background is very focused on data analysis. How does your experience lend itself to the current AI-focused marketing landscape?
What is your best advice for companies struggling to understand how they should adjust their marketing focus – and budget?
What do you see as the biggest silver lining of AI in the marketing realm? And it’s biggest Achilles Heel?
Where do you see the discipline of AI and its role in marketing over the next five years?

Maria Dykstra diagnoses why B2B companies are invisible to AI systems. She is an AI Visibility Architect and creator of the Algorithmic Authority Stack™. She audits how generative platforms classify, retrieve, and cite companies.

Maria brings 25+ years in digital, including 13 years building TreDigital and prior Microsoft work driving $2B in annual ad revenue across 36 global markets. Her original research, the Algorithmic Authority Index, is based on 420 assessments across ChatGPT, Perplexity, and Gemini.

She has been featured in Forbes, Entrepreneur, Social Media Examiner, and Fox News, and recognized by LinkedIn for Digital Strategy and Content Marketing. Her book, The Invisible Audience: Why AI Can’t Find You (and How to Fix It), publishes in October 2026.

Website: https://mariadykstra.com
Additional: https://mariadykstra.com/blog

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Jenna Nicholas, an impact investor, entrepreneur, and president of LightPost Capital joins Enterprise Radio. Her new book is the “Enlightened Bottom Line: Exploring the Intersection of Spirituality, Business, and Investing”.

This episode of Enterprise Radio is in association with the Author Channel.

Listen to interview with host Eric Dye & guest Jenna Nicholas discuss the following:

Your new book explores the intersection of spirituality, business, and investing—what does an “enlightened bottom line” mean, and how is it different from traditional views of success?
Was there a particular experience or turning point in your career that inspired you to write this book and rethink the way capitalism and capital deployment work?
Many leaders and investors say they want to create positive impact, but struggle to do it in practice. What are some of the most common mistakes you see—and what should they be doing instead?
How can entrepreneurs, investors, and executives practically integrate inner work—spiritual practice, reflection, healing—into the way they build companies and make investment decisions?
If a listener is inspired by your book and wants to take action in the next 30 days, what are one or two concrete steps you suggest they start with?
How does this meditation on legacy serve as the starting point for redefining what you call the Enlightened Bottom Line?
You provide a compass for leaders called the H.E.A.L. framework—Hope, Empathy, Abundance, and Legacy. Can you walk us through how these four pillars help bridge the gap between inner wisdom and daily professional deeds?

Jenna Nicholas is an impact investor, entrepreneur, and president of LightPost Capital. She has led initiatives that shifted billions of dollars toward sustainable solutions and bridged the gap between capital and underserved communities through Impact Experience. Nicholas has worked at the World Bank Treasury and Calvert Special Equities, and her angel investments support innovative ventures in fintech, health care, and climate solutions. She has been recognized as a Forbes 30 Under 30 Social Entrepreneur, Council on Foreign Relations member, Stanford Social Innovation Fellow, and Echoing Green Fellow. She holds BA and MBA degrees from Stanford and studied at Oxford. Her work has been featured in the New York Times, Financial Times, and Forbes. Her new book is the Enlightened Bottom Line: Exploring the Intersection of Spirituality, Business, and Investing.