
Warren Kornblum, the former Global Chief Marketing Officer of Toys“R” Us, as well as other leading international brands, and author of Notes From the Brand Stand joins Enterprise Radio. He now advises leaders and brands on how to build trust and emotional connections, and on what he calls Share of Heart.
This episode of Enterprise Fit Radio is in association with the Author Channel.
Listen to host Eric Dye & guest Warren Kornblum discuss the following:
- In a world where brands compete for attention, what does it truly take to earn Share of Heart — and why is it important?
- You discuss the “Promise Problem.” Where are companies falling short between what they claim and what customers actually experience?
- What is one practical way a leader or marketer can start building trust with their customers immediately — not over time, but right now?
- With AI and data driving so many decisions, how can companies keep a genuine human connection with their customers?
- What’s the biggest mistake you see leaders make when trying to build or grow a brand — and how can they avoid it?
Warren Kornblum has spent his career building, guiding, and advising brands across various industries, from global icons to founder-led businesses and emerging startups. As former Global Chief Marketing Officer of Toys“R” Us, he led marketing efforts across all divisions worldwide and contributed to shaping one of the most recognized and emotionally connected retail brands in history.
Over the course of his career, Warren has worked with a wide range of companies including Serta Simmons Bedding, Casper, Rooms To Go, and others, aiding organizations in navigating growth, change, and the shifting expectations of today’s consumers. His experience spans agency leadership, executive positions, and advisory roles, providing him with a unique perspective that combines strategy with practical execution.
Today, Warren is the founder of Shadow Branding, where he works closely with CEOs, boards, and leadership teams as a trusted advisor—often behind the scenes—helping them build brands that inspire trust, not just transactions.
At the core of his work is a philosophy he calls Share of Heart—the belief that the most lasting brands don’t just grab attention or raise awareness, but build emotional bonds through consistent, meaningful actions over time.
He is the author of Notes From the Brand Stand, a reflection on modern branding and leadership drawn from decades of experience. Through his writing, speaking, and advisory work, Warren aims to help leaders move beyond short-term results and create something more meaningful: belief, trust, and a real place in people’s lives.
Originally from Toronto and now living in Florida, Warren still works with organizations worldwide, helping them adapt to a rapidly changing environment while maintaining the human connection that matters most.
Website: https://shareofheart.com
Social Media Links:
Linkedin: https://www.linkedin.com/in/warrenkornblum
Facebook: https://www.facebook.com/ShareOfHeart
Instagram: https://www.instagram.com/warrenkornblum
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